- Talent Management
We recently talked about two companies—Clif Bar and Zappos. Both have unique talent management strategies that are gaining them a lot of attention and a lot of praise from many. At the core of their talent management framework?
Strong internal branding.
Companies Who Start Their Branding From Within
At both Clif Bar and Zappos, the company’s overall goals and objectives are very much focused on how they treat their employees.
Zappos has a set of “core family values” which dictate their talent management strategy, but they also extend to every area of service of the company. For example a few of the values include delivering “wow” through service and building open and honest relationships through communication.
It’s easy to see how these aren’t just concepts that directly apply to how Zappos manages its employees, but they instead also tie into their customer service and their overall branding image, both internally and externally.
What about Clif Bar?
Clif Bar’s talent management strategy is focused on promoting health and fitness, providing opportunities for employees to have a more active lifestyle and incentivizing activities seen as sustainable or good for the planet.
While these create the guidelines for their talent management strategy, they’re also key components of Clif’s overall branding and image they’re working to sell to not only employees but also customers.
These are just two companies where the internal and external branding seamlessly come together and employees become the number one brand ambassador.
This is something important to note because while companies will often spend thousands and even millions of dollars to craft and disseminate a certain branding message and create a particular identity, they may be neglecting to do the same with their strongest ambassadors—their employees.
Understanding the Importance of Internal Branding
When your employees are able to spread the word about your business and your brand, they’re your best on-the-ground source but it’s important to realize that’s only going to happen if they truly understand your brand.
Often employers take for granted that their employees have a thorough understanding of what their company is all about, so how do you, as an employer, promote internal branding?
Download the free whitepaper: Leveraging New Talent Through the Effective Management of Millennials
Do you focus on branding your company internally? If so, what are your favorite ways to ensure your employees are your strongest brand ambassadors?
Check out the How to Foster Employee Engagement through E-Learning white paper