- Talent Management
As of May of this year, worldwide mobile phone subscriptions were near 7 billion or about 95.5% of global population. In the US, mobile subscriptions have topped 345.2 million with an overall population of 313.9 million, or a saturation rate of 110% (source). Smartphones now account for 65.2% of all mobile subscriptions in the US (source). Meanwhile, Simply Hired conducted a survey in 2013 that revealed as many as 86% of smartphone owners would use them in searching and applying for jobs. These statistics mean that your company can’t afford not to go mobile with its recruitment efforts. Rest assured that your competitors are already doing this or getting ready to, which means you’ve got to get onboard quickly or lose talent to them. Here’s what you can do to get started:
Optimize your career site. You have to bite the bullet and make sure your career website is mobile-ready. There’s no way around it. Yes, it will take time, effort and resources, but if you want to leverage mobile to your recruitment advantage, this is your first must-do basic starting point.
Determine what aspects can go mobile. Most companies haven’t cracked the nut of actually figuring out how candidates can apply for a job via a mobile device. There are a host of challenges and limitations in making it happen. If your company can figure it out, then you’ll be way ahead of the curve. Still, there are plenty of other items to focus on if you want to go mobile with your career site and recruitment efforts. One author lists out the following focal points (source):
Develop an analytics platform. If you’re going to bother going mobile, be sure you build in a robust analytics platform that allows you to capture the data you need to evaluate your mobile recruitment strategies as well as roll that data into your other traditional recruitment efforts.
Connect with target demographics. This is where the rubber hits the road in terms of mobile recruitment strategies. Building upon some of the features listed above, here are some additional leverage points for your mobile recruitment strategies:
This is really just the tip of the iceberg in terms of what’s possible when you start taking your recruitment efforts mobile. Keep an eye out for future articles that get into the nitty gritty of what you’re likely to face when you make this happen at your company.