January 27, 2016 Sherman Morrison
In my last article about innovation, I briefly mentioned what people need in order to be more consistently innovative: They need curiosity, the ability and room to ask great questions, space for experimenting (using the scientific method), a safe environment in which to fail, time to reflect and imagine, room for collaborative relationships, and time […]
read moreDecember 9, 2015 Sherman Morrison
There’s an author in Chicago I work with who often says how innovation is much like the weather: It is often talked about but rarely understood. Innovation has too long been thought about as some kind of mysterious process that only highly creative people experience on rare occasions. But what if innovation is like any […]
read moreDecember 9, 2015 Sherman Morrison
I’ve written two articles related to your talent brand, one focused on defining The Talent Brand and Value Proposition, and one about the Talent Branding process. Looking back at the first article, it seems I really only introduced the concept and gave a few questions to stimulate your thinking about beginning to formulate a talent […]
read moreDecember 9, 2015 Sherman Morrison
If you read my last article about The Talent Brand and Value Proposition, you already know the value of a strong talent brand that is aligned with your consumer brand. Companies that achieve strength and alignment between the two do better than companies that don’t. If you’ve worked your way through establishing a strong talent […]
read moreDecember 9, 2015 Sherman Morrison
Everyone in your company probably has a good understanding of just how important its brand is in the marketplace. After all, it’s your branding efforts that define your company’s product or service in ways that set it apart from your competitors, outlining the competitive advantage you have over them that draws people in. But when […]
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