The Personal SWOT Analysis

March 4, 2015    Sherman Morrison

Many people are familiar with the classic SWOT analysis, the 2×2 matrix with its four elements of strengths, weaknesses, opportunities, and threats. Interestingly enough, know one really knows the origins of this essential tool. Although often credited to Stanford University’s Albert Humphrey who used it back in the 1960s and 1970s, he does not claim […]