- Talent Management
Recruitment and Retention: The Building Blocks of a Successful Talent Management Strategy
The Return on Recruitment
The entire talent management process and strategy of an organization relies first and foremost on effective recruiting to bring in the most valuable, extraordinary talent, and put them in positions that are suited to their skills and background.
Research has shown that in terms of return on investment, recruiting is the most important function of an HR department but today’s comprehensive talent management strategies don’t leave it all to HR—leadership also plays a valuable role in identifying and retaining the best employees.
When you recognize the importance of recruiting, and make it a pivotal part of your organization’s overall strategy, you’re going to see the impact on your profit margins.
Recruitment is no longer simply about finding a person to fill a position, or finding someone who has the skill set you’re looking for. As part of a comprehensive talent management strategy, recruitment relies on finding those people that have the skills and background, but also are the most likely to stay on with your company in the long-term, helping you reduce turnover and nurture future leaders.
So how do you find and attract the long-lasting talent that’s going to lead to a successful future for your company?
It all starts with you. Before you can begin selling individuals on the merits of your organization, you have to be clear on what you have to offer, and what your brand identity is, in a way that’s going to set you apart from other potential employers.
Keep Employees Engaged with Retention Efforts
After developing a meaningful, effective recruiting strategy, your next focus should be on retaining these top employees you’ve managed to hire.
Retention should be thought of as a way to keep the conversation open between yourself and your top talent. Keeping an on-going conversation as a pivotal priority will allow you to engage with your employees, better understand their needs, wants and goals, and ultimately keep the workplace interesting and engaging for them.
When you’re willing to put time and effort into a retention-based strategy as part of your larger talent management goals, you’re creating the sense you value your employees and their desired career path.
Retention is something that should always be happening, and as part of this ongoing process, employers should develop a toolkit that will allow them to reduce their turnover and keep their best employees as a dedicated and imperative part of their organization.
When recruitment and retention are a top priority, employees become a value-adding component of an organization.
December 9, 2015 Sherman Morrison
If you read my last article about The Talent Brand and Value Proposition, you already know the value of a strong talent brand that is aligned with your consumer brand. Companies that achieve strength and alignment between the two do better than companies that don’t. If you’ve worked your way through establishing a strong talent […]… read more
December 9, 2015 Sherman Morrison
Everyone in your company probably has a good understanding of just how important its brand is in the marketplace. After all, it’s your branding efforts that define your company’s product or service in ways that set it apart from your competitors, outlining the competitive advantage you have over them that draws people in. But when […]… read more
December 8, 2015 Sherman Morrison
Globalization continues to march steadily forward, and the HR and talent management functions of your company are no exception. Workers are recruited and deployed to just about anywhere in the world with an Internet connection, which can create some real headaches for your department in a variety of areas. Two areas that deserve special consideration […]… read more
November 25, 2015 Don Weobong
As we approach Thanksgiving in the U.S., that means that Hanukah, Christmas, Kwanzaa, New Year’s and the other winter holidays aren’t far behind. For most people, this means a time of celebration and gathering with friends and family, but for employers it can mean a time when employees lose focus, take substantial amounts of time […]… read more
May 29, 2015 Sherman Morrison
A few articles back I wrote about Women in the Workforce: Recent Trends, mentioning how women are working for major corporations but they aren’t leading them, with women holding only 16% of the director positions and only 4.6% of CEO positions at Fortune 500 companies. These statistics beg the question: What can women do to […]… read more